The Diageo planning tool was created to provide a more efficient means of planning thousands of promotional events.

Prior to development, managers were relying on Salesforce, which was deemed too rigid for their needs--with some users even reverting to standard Excel spreadsheets.

By creating a proprietary platform, we were able to tailor a product directly towards their needs, empowering them to plan and coordinate events in a more streamlined, efficient manner.

Diageo's planning tool was developed with React.js, Node.js, and MongoDB.