Fridays was created with Backbone.js, fetching location-specific product data from a RESTful API.

Throughout the process, we worked closely with multiple client stakeholders, outside partners, and internal teams--running point on design and development of the frontend experience.

Overall take-out sales increased 30% during the first year of online ordering, with the average online purchase being 7.2% higher than in-restaurant purchase.

The revamped web experience provided a strong foundation upon which to innovate--helping position Fridays as one of the most tech-forward companies in the casual dining space.